SingleStore Adds Seasoned Industry Leader Madhukar Kumar as Chief Marketing Officer and Names Sanjay Aurora as Senior Vice President of Sales

Expanded leadership team will further SingleStore’s growth trajectory

SAN FRANCISCO – January 12, 2023 – SingleStore, the cloud-native database built for speed and scale to power real-time applications, today announced that Madhukar Kumar will join the company as its chief marketing officer and Sanjay Aurora has been promoted to senior vice president, head of sales and will oversee the U.S., EMEA and APAC sales teams.


Kumar joins SingleStore from DevRev where he served as head of growth and marketing and led the development and scaling of its product-led growth (PLG) engine.


Having built his career at a range of tech companies, Kumar has developed full stack experience as a product builder and a marketer. Prior to DevRev, Kumar held leadership positions at Nutanix, Redis Labs, and Oracle. Kumar’s insight and expertise frequently appears in technology journals and industry convenings on topics tied to databases, PLG, and customer experience. Kumar has spent years teaching a class on new product development and PLG at Duke’s Fuqua School of Business.


“The database industry is seeing unprecedented innovation and challenges to the incumbency. The unification of transactions and analytics to drive real time applications is the way forward and SingleStore presents an unprecedented value proposition in this area,” said SingleStore CEO, Raj Verma. “With product-led growth taking center stage I couldn’t be more excited to have Madhukar as a partner as we reshape the data universe.”  

SingleStore’s team and executive leadership are building on their latest round of innovations through the company’s 8.0 release, which features even faster analytics, improved developer experience and greater ease of use for real-time applications.


Kumar added, “I began my career as a journalist turned database developer, and I recognized early on the uniqueness of SingleStore’s story and just how valuable its products are for enterprises across the globe. SingleStore is paving the way forward for the real-time analytics marketplace, and I look forward to helping us meet the growing demand that SingleStore will see in the months and years ahead. The fact that SingleStore has been recognized as one of the top 50 places to work in the SMB category by Glassdoor is icing on the cake in terms of timing.”


SingleStore also announced today Sanjay Aurora’s promotion to senior vice president, head of sales. In this role, Aurora will work closely with Kumar, scaling collaboration between SingleStore’s sales and marketing efforts and building on his most recent role leading marketing at SingleStore.

In other recent news, SingleStore was recently invited to join the World Economic Forum's (WEF) Global Innovators Community to contribute to new solutions that overcome current crises and build future resiliency in data policy. Companies invited as Global Innovators engage with one or more of the WEF’s platforms to help define the global agenda on key issues. SingleStore’s Verma will participate in the “Start-Ups in Austerity” panel on Jan. 20 in Davos, Switzerland.


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About SingleStore:

The world’s leading brands rely on data – to make the right business decisions, to deliver exceptional customer experiences and to stay ahead of the competition. This reliance on data brings with it a need for simplicity, speed and scale. SingleStore delivers the world’s fastest distributed SQL database for real-time applications, SingleStoreDB. By combining transactional and analytical workloads, SingleStore eliminates performance bottlenecks and unnecessary data movement to support constantly growing, demanding workloads. Digital giants like Hulu, Uber and Comcast, and many more of the world’s leading SaaS providers, choose SingleStore to unleash the power of their data – supercharging exceptional, real-time data experiences for their customers. Follow us @SingleStoreDB and @SingleStoreDevs on Twitter or visit

Media Contact

Jessica Rampen
Director of Communications & PR at SingleStore