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Whitepaper

Industry Brief - SingleStore for Retail and Ecommerce

Consumer data holds opportunities to optimize customer interactions. Modern retail and ecommerce companies heavily rely on in-the-moment analytics as it enables them to communicate more effectively with their customers in an era where customers are more informed and respond better to customized marketing efforts. Moreover, streaming analytics provides the organizations with useful insights on customer behavior, which in turn can help them to refine their marketing strategies.